Where we come from
Dirt Gangster started in 2019 with a racer who knew dirt racing was more than a weekend hobby. It was the people in the pits, the long drives, the late nights, and the way a track can feel like home.
In May 2023, Cassandra and Michael took over the brand. Coming from a third-generation racing family, we already knew what this community gives back: people who show up, share stories, and make room for one another. That closeness is why we keep showing up too.
We’re based in Tulsa, Oklahoma, but most weekends find us on the road at tracks and events across the country. We’re there to meet the people behind the helmets, hear what racing means to you, and see Dirt Gangster gear become part of your story.
Why we make the gear
We make and carry tees, hoodies, hats, blankets, and track-ready gear for racers, crews, families, and fans. We wear what we sell. If it can’t handle the shop, the track, or a cold night in the stands, it doesn’t make the cut.
Dirt Gangster is our way of staying connected to the sport and people that shaped us. If you’re part of dirt racing, you’re part of this.
– Cassandra & Michael
